Stop guessing. Start improving with a real tennis development system.
MatchReady gives players structure, accountability, and a clear plan for training, tournament scheduling, and match performance without needing a full-time traveling coach.
Players train hard but don't know
what actually moves results.
Families are investing in coaching, travel, tournaments, and equipment with no system to ensure that investment leads to results.
No clear plan
Players compete week to week without knowing what is actually driving wins, losses, or long-term development.
No accountability
Lessons happen, but the execution between sessions usually falls apart.
No match feedback loop
Families pay for tournaments without turning match play into better decisions, training, and results.
No affordable traveling coach
Even the most competitive juniors, amateurs and aspiring pros need structure and support without the cost of a full-time travel coach.
A simple structure that keeps players
focused on what matters most.
Four steps. Clear priorities. Measurable improvement.
Diagnose / Identify
Know your game and what's costing you matches
Player identity (UTR, style, strengths, weaknesses), match + video analysis, and full performance breakdown.
Build the Plan
Tactical priorities and structured development
Tactical priorities, technical development, physical + mental training focus, and weekly structure.
Execute + Track
Train with structure and accountability
Weekly planning, accountability check-ins, match reviews, and progress tracking.
Adjust + Improve
Refine from real match data
Monthly reviews, data-driven adjustments, and clear next actions based on what the data shows.
Built by someone who's been there.
Hunter Nicholas
Founder, MatchReady
From the Pro Tour to the SEC Sideline
Hunter Nicholas went 43-20 in doubles on the ATP/WTA Tour and ITF Pro Circuit main draw, reaching a career-high doubles ranking of No. 345 and a singles ranking of No. 953.
Before going pro, Hunter was a four-year standout at San Diego State, earning All-Mountain West honors in doubles every single season. He was also an all-conference singles selection as a senior and helped the Aztecs win the MWC regular season title in 2013. He led his teammates as President of the Student-Athlete Advisory Committee.
SEC-Level Coaching Experience
After retiring from professional tennis, Hunter transitioned into coaching and quickly made an impact. He joined Oklahoma State as a volunteer assistant coach, helping guide the Cowboys to a 16-12 record and a season-ending ranking of No. 22, including a win over Ole Miss in the first round of the NCAA Championships.
He then served as assistant coach at Utah State, where three Aggies earned All-Mountain West honors under his guidance. In 2022, he reunited with Head Coach Jay Udwadia at Arkansas, where he helped lead the Razorbacks to their most wins in a season since 1986. He was promoted to Associate Head Coach in May 2024.
In 2025, Hunter was named the ITA Central Region Assistant Coach of the Year, recognizing his impact on player development at the highest level of college tennis.
Why MatchReady Exists
After years of coaching at the D1 level, Hunter saw the same problem over and over: talented players with no system. They trained hard but without structure. They competed without a plan. They had coaches for drills but nobody connecting the dots between practice and match performance. MatchReady is the system Hunter wished every player had access to. It brings SEC-level structure, accountability, and match analysis to serious players everywhere, without needing a full-time traveling coach.
What happens in the first 30 days
If you don't have clarity, structure, and a clear path to improvement within 30 days, the next month of coaching is free. No questions asked.
Clear priorities
Know exactly what to work on instead of training randomly.
Better planning
Build a smarter training and competition schedule.
Real accountability
Weekly touchpoints keep execution from slipping.
More confidence
Compete with more purpose, not guesswork.
What players and coaches say
From ATP-ranked players to D1 head coaches, hear from people who know Hunter's impact firsthand.
"Testimonial coming soon. This spot is reserved for a player who can speak to the structure, accountability, and clarity the system provides."
"Testimonial coming soon. This spot is reserved for a player who can speak to match analysis and how the system connected practice to results."
"Testimonial coming soon. This spot is reserved for a coach who can speak to Hunter's tactical knowledge and coaching ability."
"Testimonial coming soon. This spot is reserved for a coach who can speak to Hunter's character, work ethic, and impact on player development."
Built for serious players.
Best fit
- Competitive junior players who want structure
- Tournament players focused on UTR improvement
- Parents investing in development who want clear ROI
- Lower-level pros who need a system without a traveling coach
Not for
- Casual or recreational players
- Families looking only for cheap lessons
- Athletes unwilling to follow a plan
- Players who aren't ready for accountability
Choose your level
Start simple. Upgrade as needed. Cancel anytime.
MatchReady Base
Monthly plan with light support to get started.
MatchReady Core
Full system with accountability and structure.
MatchReady Elite
High-touch coaching and deeper support.
Common questions
Ready to build a real plan?
Start with Core for the full system, or apply for Elite if you want deeper support. This is the fastest way to get clarity on your game.